Businesses who wants to purchase paid Google advertisement will now have another choice of automatically handled by Adwords Express. Whether you need to advertise to be seen is up to individual. If you have additional money to spend on Google Adwords, you may do so, however there are many companies who don’t really know where to start and how to purchase advertisement in Google Adwords, how to manage and how to begin, how much to spend.
Now, businesses can choose to handle manually themselves using Google Adwords or to use automated Google AdWords Express. Here i’ll walk you through these 2 different platforms and you may be able to choose which suits you better.
Time and Money
Using Adwords means you’ll handle manually by yourself or hire a company to manage for you by paying a certain amount of money, ideally you must have time at least 5 to 15 hours per week to manage your online campaigns. Adwords will give you the ability to show up on First Page of Google Search, depending how you build your compaigns and how active you’re as every seconds counts. You’ll need to be smart in choosing keywords, set your bidding amount, crafting creative write text ads, create display ads and optimize on your own. If you don’t have the time to do it on your own, you will have no choice but to hire someone else to help you manage. Remember, every seconds counts to appear on 1st page of Google using Google Adwords. For each click either brings you business or money wasted.
If time is crucial and you need to quickly run your campaigns up and quick with limited resources, then Google Adwords Express might be suitable for you. Plus, if in the long term, you think you don’t have the time to manage your online campaigns and you don’t want to hire someone else, Adwords Express will be your choice. This is more suitable for small and medium sized business owners. Using Adwords Express, you can set a budget based on your type of business, Google will come up with a list of keywords to trigger ads to your site, minimal ongoing management and maintenance is provided by Google. To quickly see your Adwords Express account, you may also consider downloading Adwords Express app for Android or iOS.
If you’re looking for online advertisement which include text, animated, static banners and engaging video formats, choose Adwords. It’s ideal for businesses that have their own website and with multiple landing pages, variety of creative ad formats or if you want to test A/B test.
While, if you’re only want to have text ads on Google.com and Google Maps, then choose Adwords Express. This type doesn’t have advanced ad formats, you will still be able to craft your own ads which will appear next to, above or below search results as “Sponsored Link.“. You don’t need to have a website in order to run Adwords Express, as you can direct all your ads to Google+page for more information on your business. But if you have your own website, then you can also direct ads to your website as well.
Both platforms are quite similar, pay only for clicks and have the ability to target ads geographically, both platforms also allow for targeting on mobile devices. But if you have time, go for manually manage your own campaign Google Adwords for more advanced features.