As our smartphone prices decreasing dramatically, consumers are spending more and more time online. In conjunction with the ever increasing online smart phone penetration, mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
It’s said that 67 percent of users claims they are more likely to purchase from a mobile-friendly website, companies that are wise had already taken the steps to begin making the transition via website revamp to mobile-friendly websites, responsive web design specifically. A good coded responsive website design will allow faster loading time and provide greater mobile user experience.
Google had stated that responsive web design is ESSENTIAL and its recommended mobile configuration, and even goes so far as to refer to responsive web design as the INDUSTRY BEST PRACTICE. Responsive website design or mobile friendly websites are indeed the FLAVOUR of 2014 for sure.
It’s very True to say NOW people tend to use mobile phones to shop and surf anything. So responsive web design is the key to gain more traffic.
What is Responsive Web Design?
Responsive web design means that the website is able to change its design to adapt to the screen size of the user who is using different different size smartphone. Users will not have to scroll sideways anymore thus wasting time.
These responsive layout will be different when viewed on mobile phone, tablet and desktop. And it is up to web design company to optimize the layout such that important information to the user always comes first.
Responsive web design is a great marketing strategy, it’s also easier to manage. This would absolutely give and create great user-experience across many devices and screen sizes.
This is an important characteristic, since it is impossible to determine which type of devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.
Apart from getting a responsive web design, a well professionally designed and developed website can also reflect great impression on your business and make customers feel more secure about choosing the products and services a business has to offers.
Responsive web design is a new approach to building websites especially in this year 2014 and years to come. Thus, companies will have to carefully craft a website to be usable and aesthetically pleasing across a wide range of devices where it responsive websites use a fluid layout that adapts and responds to your user. This also means that you are able to maintain one website that will serve all of your customers, no matter where or what they are viewing it on.
Additionally one important point to consider is, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
When you begin thinking about how best to design the mobile version(s) of your Web site, consider the unique challenges of the mobile Web covered below:
A good web design company will make their own judgment and considerations on these features to keep in mind while designing sites for the mobile Web, …
- Urgent need for information: Many people resort to the mobile Web because they have to, because they’re lost or late, or because they really need to know something FAST as that INSTANT for eg: location to a shop, business operating hours
- Limited real estate: Mobile designs need to fit on small screens.
- Low bandwidth: Limit images and text so pages load quickly even at slow connection speeds.
- Interface limitations: Create links and other navigation options that are easy to click with a (fat) finger, stylus, or other limited input options.
- Limited processing power and memory: Large files and scripts that require fast processors won’t display well on most mobile devices.
- Distracted users: Navigating road or foot traffic is just one of many dis-tractions that may compete for your users’ attention.
- Time and place: Don’t forget that your users’ actions are likely to be affected by where they are, what time of day it is, and even whether it’s raining. Make sure to include location-specific information, such as maps, and consider adding geolocation features, such as those included in the new HTML5 specification
Of course, there are more to consider in order to design a great mobile website apart from these 7 featured points listed above such as trackings and sharings on social media such as Facebook, Twitter, Google Plus and so on.